About Demadly woman Ida-Sofia

Who: Ida-Sofia Klingspor

Does: CEO VASS Productions

Lives: Östermalmstorg, Stockholm/ Stora Sundby Slott in Sweden

Follow: @idasofiakl


Entrepreneur and founder of VASS PRODUCTIONS, one of Swedens most renowned communications agencies within the lifestyle segment in the Nordics. Twenty employees with offices in Stockholm and Oslo. Ida-Sofia splits her time between the city and the countryside and loves to travel near and far. She has a large interest in beauty, fashion and interior design that is paired with a nerdier side that loves science fiction and the Antiques Roadshow. She loves France and below she gives her recommended weekend-getaway -Île de Ré, France.

Tell me about your favourite summer (weekend) destination?

I stumbled upon the island Île de Ré by chance last summer when my husband and I were cruising around France. I love to do that! Just fly somewhere (in this case Paris) rent a car and see where you end up.

How does a perfect Weekend stay look like?

Île de Ré looked like a nice enough geographical spot on google maps and off we went exploring. We spent two lovely days in Île de Ré and finished our journey with a night at our favourite Bordeaux vineyard Château Troplong Mondot that also run the guide Michelin B&B Les Belles Perdrix.

La Baronnie Hotel & Spa

Where to stay?

In Île de Ré stay in the central village of Saint-Martin-de-Re for that amazing picturesque village vibe. You get the feeling 1940s summer resort if you stay at La Baronnie Hotel & Spa.

Where to eat?

Enjoy the super cosy breakfast at the Baronnie and also ask them to prepare a lovely pick nick basket to enjoy at the beach later during the day. What’s not to love? Baguette, brie, grapes- France at its best.  Or for variation take the bike and ride along the beaches to the numerous oyster bars for fresh out of the ocean luxury.

Where to sunbath?

Bikes are the way to go on Île de Ré and are easily rented in the village. Go explore the beaches that run around most of the island. There are areas with restaurants and ice cream parlours, but I prefer the totally secluded beaches where you are completely on your own.

Any insider “off-the-beaten track” recommendation?

If you have the possibility to finish the trip and visit Bordeaux during the Saint-Emilion Jazz Festival 2018 you are in for a treat. Near impossible to find something more romantic than walking along the cobbled streets from the 8th century (yes it’s crazy old) to the tunes of slow jazz and a glass of an amazing Bordeaux red.

What to wear?

I pick Demadly Rose top and Sol bottom in retro-chic Buttercup Yellow.