Before I created Demadly, I was traveling around the world in ill-fitting swimwear that made me feel uncomfortable and not really like my best self in situations where you are barely dressed around strangers. I was a frustrated, confused brand-hopper searching for a solution. Nothing ever really felt right and if it did, it wasn’t for long. As a management consultant, I started researching textile fibers on the side, teaching myself about materials, what actually makes swimwear lasts. I identified a patented textile fiber that lasts up to ten times as long as traditional fabrics.
After two years of development, I came up with a new way of constructing swimwear that would make them work with –not against –the female body. When I started working with our factory outside Milan in Italy, with decades of experience making swimwear for the Italian Fashion Houses, the head seamstress exclaimed “Mama mia, it’s so difficult to make Demadly –you don’t do like everyone else”.
The result is a new category of timeless and sophisticated swimwear, made to last in an ethical, sustainable and revolutionary way. Created of non-toxic materials that are safe both for the environment and to wear next to your skin.
Founder and Creative Director
Demadly is made for the woman who invests in quality over quantity. A conscious woman who knows what she wants and prefer timeless pieces over fast trends.
Culture of empowerment:
Demadly is carefully sculptured to enhance the female body with the highest level of fit, with the back as meticulously designed as the front. Our swimwear is constructed in a way that it works with – not against – the female body.
By creating curated individual statement pieces that works independently and together, rather than collections, Demadly seeks to provide each woman with the possibility to mix and match her own unique style. We are constantly pushing Demadly forward, listening to our #demadlywomen and ensuring that every new piece is even better than the last.
Inspired by Scandinavian minimalism
We want to inspire customers to purchase fewer but better quality pieces that you can style in many different ways. An essential wardrobe with pieces that you will love and treasure for years to come. Swimwear as all fashion, should have a meaning. It should contribute to a better world, for all of us.
ETHICAL & SUSTAINABLE PRODUCTION
Our dedication to ethical production stands at the forefront of what we do and how we do it. We work without middlemen, sourcing our materials directly from our suppliers of fabrics, paddings, trims and our factory that produces our swimwear.
The fabrics we use are woven in Italy by one of the world’s finest manufacturers of high-performance luxury textiles. They have outstanding quality and longevity, lasting ten times longer than conventional swimwear fabrics. Our materials are OEKO-TEX® certified which means they are free of harmful chemicals (such as pesticides, heavy metals, formaldehyde, aromatic amines, alleging colourants).
Conscious materials that do not harm the female body in any way, nor do they cause harm to our beloved oceans
We produce in a second-generation family-owned factory with a strong sense of passion and pride in their craftsmanship, with a long legacy of working together with leading Italian luxury fashion houses. Having all parts of the supply chain located in the same region helps us minimize our carbon footprint and reach the most sustainable business model possible.