Demadly combines high fashion, exquisite craftsmanship and luxurious materials with influences from native Nordic art.


The soul of Demadly has its roots close to the Arctic Circle. In the vast wilderness of northern Sweden, its old folklore traditions and contrasting color settings.

Her style took shape during her voyages to the distant corners of the world and her passion for beachwear came to life along the seashores of faraway lands. Awakened by the sensual femininity of the captivating women she met, that effortlessly carried themselves with grace.

Her intuition is her superpower. Her inner core contains her wild-at-heart and brave female strength. She embraces life with curiosity, and is always true to herself. Demadly is an independent spirit forging her own path, confident that all is possible.

Lots of love,


Founder and Creative Director