We made the conscious decision to only source ethically produced materials as locally as possible. Our dedication to a sustainable production stands at the forefront of every step of our supply chain.


Our designs are made for the independent woman, who consciously favors quality over quantity. Demadly is created to make you feel confident, beautiful and stylish. Designed to enhance the female body with the highest level of fit, with the back as meticulously designed as the front.

Every body is unique, therefore we design all pieces to be sold separately. This allows women to choose their favorite, possibly mismatching styles, in differently sized pieces.

We believe in slow fashion. Instead of starting from scratch every season we build upon our experience, listening to our customers and incrementally improving each piece over time. We are constantly pushing Demadly forward, ensuring that every new piece is even better than the last.


Our journey begun with the search for the high quality fabrics. Tired of materials that quickly lost their shape and fit, we were dedicated to find long-lasting cutting-edge fabrics. With a long demanding list of qualities we wanted the fabrics to possess: luxuriously soft yet long-lasting, shaping, quick drying, pilling resistant, providing high UV protection and with the highest possible resistance to chlorine and salt-water. We thought the search would never end, but after one year thorough research we discovered the fabrics in polyamide and LYCRA® XTRA LIFE™ we now use, and we haven’t looked back since. Made in Northern Italy, these fabrics are integral to our company’s ethos and mission of promoting durable high fashion swimwear made in an eco-compatible way, supporting and sculpting the female figure. The fabrics are OEKO-TEX® certified as free of harmful substances.


Our gold-plated hardware is manufactured in Northern Italy, in heat preventing Zamak that is nickel-free.



All paddings are produced in Germany. OEKO-TEX® certified as free of harmful substances.


Our dedication to sustainable quality production stands at the forefront of what we do and how we do it. We visited numerous factories before we found what we were looking for. In the Northern Italian region of Lombardy, we have built a solid base of family-run contractors and local craftsmen with whom we work.

We design our products in Sweden and manufacture them in a family-owned factory in Italy. Gianna and her husband founded their factory in the 60s. Everyday she continues to work alongside her thirty local seamstresses with a lot of passion, heart and skills. Our factory has a legacy of craftsmanship with a long history of working together with leading Italian luxury fashion houses.


The end result is swimwear produced in the highest possible quality, but with a price tag below our high fashion equivalents due to no middlemen, limited retail partnerships and a short transparent supply chain.

We hope you will love wearing your Demadly as much as we love making it.