Journal
Why we are not participating in Black Friday hysteria
Black Friday hysteria is not for us. We believe the best purchases comes out of a real need and by choosing well. We believe in honesty, transparency and integrity. By choosing quality pieces that are sustainably made to last.
Read more »
A Weekend Getaway to Marbella, Spain
While days getting shorter and colder in Sweden, we look to South of Europe for weekend getaways that allows us to enjoy the sunshine and warm days by the beach. A few days ago I met with my friend, the Swedish Interior Designer Louise Hjorth. Our talk went — for some reason — into weekend […]
Read more »
A Weekend Getaway to Île de Ré
A Weekend Getaway to Île de Ré I meet many inspiring women through my work and one of them is Swedish entrepreneur and PR pro Ida-Sofia Klingspor. We got to know each other a few years ago in a breakfast club of young female entrepreneurs. Her drive and talent has been very inspiring to me.
Read more »
Danish Influenser Sandra Willer Reviews Her Top 10 Bikinis
Danish blogger and influenser Sandra Willer reviews her all time top 10 favorite bikinis and Demadly halterneck Braided Cascade in white is one of them. The perfect white bikini (that is not see through) if you have a date on the beach.
Read more »
A Weekend Getaway to Iconic Hotel Il Pellicano
I meet many inspiring women on my trips around the world. One of them is Swedish interior designer Helena. She loves Italy – just like me. Helena’s fascination is mainly about Hotel Il Pellicano in Porto Ercole, Argentario Coast in Tuscany. Dreaming of a perfect weekend getaway? This is the place to go!
Read more »
Demadly in W Magazine
Madeleine Forssell, designer of Demadly, together with nine other top swimwear designers worldwide, shared her biggest tips for finding the ultimate swimwear for all of your needs.
Read more »
Demadly Runway Debut at Miami Swim Fashion Week
Snapshots from our debut at the largest swimwear event in the world: Miami Swim Fashion Week. We were invited to show our collection of styles in the runway show Scandinavian Chic. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION curated by Simon Rasmusen.
Read more »
Swimwear Care Guide
How to Care for a Swimsuit? If you are like us, we want to confidently wear our swimwear without stressing about stains ruining our bikinis. Here is our guide to taking care of your Demadly.
Read more »
Perfect SPA bikini
What bikini to choose for your next SPA visit? That resists to the degenerative action of chlorine, perspiration and oils?
Read more »