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6 Nordic wellness rituals that are worth giving a try

21 Apr 2021

Wellness and self-care have been a priority in the Nordics for hundreds of years. Even the Vikings enjoyed soothing steam baths and saunas. Offering the chance to unwind and de-stress, it’s no wonder these Nordic spa traditions have become popular around the world.

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How to find the right top and bra size

05 Aug 2021

We explain the difference between French, American, and European bra sizes

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03 Feb 2021

When you have invested in a premium swimsuit, you want to care for it so it will last for as long as possible. The key is to wash right, with the right detergent, technique and temperature – treating the fine textiles the way they deserve. Because washing in the wrong way is one of the […]

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Career: Marketing + interns

02 Jan 2021

Demadly is looking for a marketing star and interns who are passionate about fashion, sustainability and digital marketing. Apply now

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High Waist is Back

29 Dec 2020

The style of the season. It’s as flattering as a one-piece with the ease and comfort of a two-piece, and just so happens to be the it-style of the season.

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The Great Pause

26 Apr 2020

We are all in this together. This unprecedented worldwide pause. Thoughts and reflections by founder Madeleine Forssell.

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A note from our founder

27 Mar 2020

Dear Demadly friends with hope for better times and positive changes. For sure a BEFORE and AFTER. How we will never take the health of the two homes we live in -our bodies and our nature -for granted again. Physically apart but closer than ever. For our community, for all of us. In this together.

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Swimwear Care Guide

23 Nov 2019

How To Care For Your Swimsuit? Sunscreen and oils can quickly stain a swimsuit. Especially a white bikini can quickly be ruined if you don’t take care of it. Here is our guide to taking care of your Demadly. 

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Our insider guide to Ibiza and Formentera

02 Aug 2019

I fell in love with Ibiza on my first visit. It’s something magical about this island. It has a very free-sprited and welcoming luxe-bohemian vibe to it, Formentera is it’s little sister, located with boat some 30 minutes south. An amazing little island and a true vacation spot. Forget fancy DJs and clubbing. Formentera is […]

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