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Journal

Our insider guide to Ibiza and Formentera

02 Aug 2019

I fell in love with Ibiza on my first visit. It’s something magical about this island. It has a very free-sprited and welcoming luxe-bohemian vibe to it, Formentera is it’s little sister, located with boat some 30 minutes south. An amazing little island and a true vacation spot. Forget fancy DJs and clubbing. Formentera is […]

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How to feel leaner

25 Jul 2019

Vacation is coming up and you have been busy doing everything (work, deadlines, kids, household chores) so you haven’t had time to get beach ready. I know how that feels. Here is my quick-fix to get in a (mental) bikini body state of mind.

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Nordic bath ritual

20 Jul 2019

The North has a long tradition of saunas and cold baths. Before we had running water indoors, it was the way to get clean during the long cold winters. The Nordic bathing ritual relaxes tired muscles, detoxifies and boosts circulation.

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Which color for my skin tone

05 Mar 2019

Getting the right swimwear color for your skin tone can make all the difference. But how to choose colors that best flatter your skin tone? Choosing the wrong color can make your skin and hair appear dull, while the right colors for your skin tone can make you look vibrant.  Look inside for my best […]

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A weekend getaway with stylebylojs

20 Oct 2018

While days getting shorter and colder in Sweden, we look to South of Europe for weekend getaways that allows us to enjoy the sunshine and warm days by the beach. A few days ago I met with my friend, the Swedish Interior Designer Louise Hjorth. Our talk went — for some reason — into weekend […]

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A weekend getaway with Ida-Sofia Klingspor TO Île de Rè

12 Aug 2018

A Weekend Getaway to Île de Ré The PR pro and entrepreneur Ida-Sofia Klingspor reveals her favorite off-the beaten track travel destination.

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Sandra Willer reveals her top 10 bikinis

29 Jun 2018

Danish blogger and influenser Sandra Willer reviews her all time top 10 favorite bikinis and Demadly halterneck Braided Cascade in white is one of them. The perfect white bikini (that is not see through) if you have a date on the beach.

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A Weekend Getaway to Iconic Hotel Il Pellicano

30 May 2018

I meet many inspiring women on my trips around the world. One of them is Swedish interior designer Helena. She loves Italy – just like me. Helena’s fascination is mainly about Hotel Il Pellicano in Porto Ercole, Argentario Coast in Tuscany. Dreaming of a perfect weekend getaway? This is the place to go!

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Demadly in W Magazine

27 Feb 2018

Madeleine Forssell, designer of Demadly, together with nine other top swimwear designers worldwide, shared her biggest tips for finding the ultimate swimwear for all of your needs.

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