What color to wear on my swimwear

05 Mar 2019

Getting the right swimwear color for your skin tone can make all the difference. But how to choose colors that flatter your skin tone? Choosing the wrong color can make your skin and hair appear dull, while the right colors for your skin tone can make you look vibrant.  Look inside for my best advice. […]

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A Weekend Getaway to Marbella, Spain

20 Oct 2018

While days getting shorter and colder in Sweden, we look to South of Europe for weekend getaways that allows us to enjoy the sunshine and warm days by the beach. A few days ago I met with my friend, the Swedish Interior Designer Louise Hjorth. Our talk went — for some reason — into weekend […]

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A Weekend Getaway to Île de Ré

12 Aug 2018

A Weekend Getaway to Île de Ré I meet many inspiring women through my work and one of them is Swedish entrepreneur and PR pro Ida-Sofia Klingspor. We got to know each other a few years ago in a breakfast club of young female entrepreneurs. Her drive and talent has been very inspiring to me.

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Danish Influenser Sandra Willer Reviews Her Top 10 Bikinis

29 Jun 2018

Danish blogger and influenser Sandra Willer reviews her all time top 10 favorite bikinis and Demadly halterneck Braided Cascade in white is one of them. The perfect white bikini (that is not see through) if you have a date on the beach.

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A Weekend Getaway to Iconic Hotel Il Pellicano

30 May 2018

I meet many inspiring women on my trips around the world. One of them is Swedish interior designer Helena. She loves Italy – just like me. Helena’s fascination is mainly about Hotel Il Pellicano in Porto Ercole, Argentario Coast in Tuscany. Dreaming of a perfect weekend getaway? This is the place to go!

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Demadly in W Magazine

27 Feb 2018

Madeleine Forssell, designer of Demadly, together with nine other top swimwear designers worldwide, shared her biggest tips for finding the ultimate swimwear for all of your needs.

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Demadly Runway Debut at Miami Swim Fashion Week

23 Aug 2017

Snapshots from our debut at the largest swimwear event in the world: Miami Swim Fashion Week. We were invited to show our collection of styles in the runway show Scandinavian Chic. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION curated by Simon Rasmusen.  

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Swimwear Care Guide

23 May 2017

How to Care for a Swimsuit? If you are like us, we want to confidently wear our swimwear without stressing about stains ruining our bikinis. Here is our guide to taking care of your Demadly.   

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Perfect SPA bikini

06 Oct 2016

What bikini to choose for your next SPA visit? That resists to the degenerative action of chlorine, perspiration and oils?  

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