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Journal

Our journal and behind the scenes of creating a swimwear brand aimed at changing the world and creating confident women. Learn how to choose the right bikini for your body type and skin tone. Female entrepreneurship.

A Weekend Getaway to Iconic Hotel Il Pellicano

30 May 2018

I meet many inspiring women on my trips around the world. One of them is Swedish interior designer Helena. She loves Italy – just like me. Helena’s fascination is mainly about Hotel Il Pellicano in Porto Ercole, Argentario Coast in Tuscany. Dreaming of a perfect weekend getaway? This is the place to go!

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Demadly in W Magazine

27 Feb 2018

  When you want to know what to search for when purchasing a swimsuit, ask a bikini expert. We share our wisdom, together with the industry’s top designers.

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Demadly runway debut at Miami Swim Fashion Week

23 Aug 2017

Snapshots from our debut at the largest swimwear event in the world: Miami Swim Fashion Week. We were invited to show our collection of styles in the runway show Scandinavian Chic. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION curated by Simon Rasmusen.  

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Swimwear Care Guide

23 May 2017

How to Care for a Swimsuit? If you are like us, we want to confidently wear our swimwear without stressing about stains ruining our bikinis. Here is our guide to taking care of your Demadly.   

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Perfect SPA bikini

06 Oct 2016

What bikini to choose for your next SPA visit? That resists to the degenerative action of chlorine, perspiration and oils?  

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Interview in Perfect Guide

23 Jun 2016

Founder Madeleine Forssell was interviewed in SVD PERFECT GUIDE magazine out July 23

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How to tie Braided Cascade

20 May 2016

Braided Cascade top is designed with multiple options on how to tie it. We have put together a short video to visualize the various ways you can tie it.

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The Perfect Swimsuit For Each Body Shape

29 Apr 2016

No body looks the same and we all have our parts we want to highlight, and some we’d like to mask. Below are our dos and don’ts, to find your perfect suit to fit and flatter your frame.

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How to choose the right bikini style?

24 Apr 2016
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