Blog
WASH RIGHT
When you have invested in a premium swimsuit, you want to care for it so it will last for as long as possible. The key is to wash right, with the right detergent, technique and temperature – treating the fine textiles the way they deserve. Because washing in the wrong way is one of the […]
Read more »
Career: Marketing + interns
Demadly is looking for a marketing star and interns who are passionate about fashion, sustainability and digital marketing. Apply now
Read more »
High Waist is Back
The style of the season. It’s as flattering as a one-piece with the ease and comfort of a two-piece, and just so happens to be the it-style of the season.
Read more »
The Great Pause
We are all in this together. This unprecedented worldwide pause. Thoughts and reflections by founder Madeleine Forssell.
Read more »
A note from our founder
Dear Demadly friends with hope for better times and positive changes. For sure a BEFORE and AFTER. How we will never take the health of the two homes we live in -our bodies and our nature -for granted again. Physically apart but closer than ever. For our community, for all of us. In this together.
Read more »
Swimwear Care Guide
How To Care For Your Swimsuit? Sunscreen and oils can quickly stain a swimsuit. Especially a white bikini can quickly be ruined if you don’t take care of it. Here is our guide to taking care of your Demadly.
Read more »
Our insider guide to Ibiza and Formentera
I fell in love with Ibiza on my first visit. It’s something magical about this island. It has a very free-sprited and welcoming luxe-bohemian vibe to it, Formentera is it’s little sister, located with boat some 30 minutes south. An amazing little island and a true vacation spot. Forget fancy DJs and clubbing. Formentera is […]
Read more »
How to feel leaner
Vacation is coming up and you have been busy doing everything (work, deadlines, kids, household chores) so you haven’t had time to get beach ready. I know how that feels. Here is my quick-fix to get in a (mental) bikini body state of mind.
Read more »
Nordic bath ritual
The North has a long tradition of saunas and cold baths. Before we had running water indoors, it was the way to get clean during the long cold winters. The Nordic bathing ritual relaxes tired muscles, detoxifies and boosts circulation.
Read more »