Demadly in W Magazine

27 Feb 2018

Madeleine Forssell, designer of Demadly, together with nine other top swimwear designers worldwide, shared her biggest tips for finding the ultimate swimwear for all of your needs.

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Demadly Runway Debut at Miami Swim Fashion Week

23 Aug 2017

Snapshots from our debut at the largest swimwear event in the world: Miami Swim Fashion Week. We were invited to show our collection of styles in the runway show Scandinavian Chic. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION curated by Simon Rasmusen.  

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Swimwear Care Guide

23 May 2017

How to Care for a Swimsuit? If you are like us, we want to confidently wear our swimwear without stressing about stains ruining our bikinis. Here is our guide to taking care of your Demadly.   

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06 Oct 2016

Many wonder if it’s wise to wear a designer bikini to the SPA, afraid it’s going to get ruined by the heavy exposure to chlorine, salt and mud. With Demadly you are safe – our swimwear resists to the degenerative action of chlorine, perspiration and oils. Particularly there are some style that are better than others, read […]

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Interview in Perfect Guide

23 Jun 2016

Founder Madeleine Forssell was interviewed in SVD PERFECT GUIDE magazine out July 23

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How to tie Braided Cascade

20 May 2016

Braided Cascade top is designed with multiple options on how to tie it. We have put together a short video to visualize the various ways you can tie it.

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The Perfect Swimsuit For Each Body Shape

29 Apr 2016

No body looks the same and we all have our parts we want to highlight, and some we’d like to mask. Below are our dos and don’ts, to find your perfect suit to fit and flatter your frame.

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How to Choose the Right Bikini Style?

24 Apr 2016
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