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Nordic bath ritual

20 Jul 2019

The North has a long tradition of saunas and cold baths. Before we had running water indoors, it was the way to get clean during the long cold winters. The Nordic bathing ritual relaxes tired muscles, detoxifies and boosts circulation.

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Which color for my skin tone

05 Mar 2019

Getting the right swimwear color for your skin tone can make all the difference. But how to choose colors that best flatter your skin tone? Choosing the wrong color can make your skin and hair appear dull, while the right colors for your skin tone can make you look vibrant.  Look inside for my best […]

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A weekend getaway with stylebylojs

20 Oct 2018

While days getting shorter and colder in Sweden, we look to South of Europe for weekend getaways that allows us to enjoy the sunshine and warm days by the beach. A few days ago I met with my friend, the Swedish Interior Designer Louise Hjorth. Our talk went — for some reason — into weekend […]

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A weekend getaway with Ida-Sofia Klingspor TO Île de Rè

12 Aug 2018

A Weekend Getaway to Île de Ré The PR pro and entrepreneur Ida-Sofia Klingspor reveals her favorite off-the beaten track travel destination.

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Sandra Willer reveals her top 10 bikinis

29 Jun 2018

Danish blogger and influenser Sandra Willer reviews her all time top 10 favorite bikinis and Demadly halterneck Braided Cascade in white is one of them. The perfect white bikini (that is not see through) if you have a date on the beach.

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A Weekend Getaway to Iconic Hotel Il Pellicano

30 May 2018

I meet many inspiring women on my trips around the world. One of them is Swedish interior designer Helena. She loves Italy – just like me. Helena’s fascination is mainly about Hotel Il Pellicano in Porto Ercole, Argentario Coast in Tuscany. Dreaming of a perfect weekend getaway? This is the place to go!

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Demadly Runway Debut at Miami Swim Fashion Week

23 Aug 2017

Snapshots from our debut at the largest swimwear event in the world: Miami Swim Fashion Week. We were invited to show our collection of styles in the runway show Scandinavian Chic. The runway show, presented by The Perfect V partnered with leading production company FUNKSHION curated by Simon Rasmusen.  

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06 Oct 2016

Many wonder if it’s wise to wear a designer bikini to the SPA, afraid it’s going to get ruined by the heavy exposure to chlorine, salt and mud. With Demadly you are safe – our swimwear resists to the degenerative action of chlorine, perspiration and oils. Particularly there are some style that are better than others, read […]

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Interview in Perfect Guide

23 Jun 2016

Founder Madeleine Forssell was interviewed in SVD PERFECT GUIDE magazine out July 23

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