How will Demadly fit me?

Measurements top (around the fullest part of the bust)

XXS: Cup size AA/A/B  |  Bust fits 80 cm, 31.5 in

XS: Cup size B |  Bust fits 84 cm, 33 in

S: Cup size C  | Bust fits 88 cm, 34.5 in

M: Cup size D  |  Bust fits 92 cm, 36 in

L: Cup size DD| E  |  Bust fits 96 cm, 38 in

XL (44): Bust fits 100 cm, 41 in

Measurements bottom (around the fullest part of the hips)

XXS /34: 88cm, 34.5 in

XS /36: 92 cm, 36 in

S /38: 96 cm, 38 in

M /40: 100 cm, 39.5 in

L (42: 104 cm, 41 in

XL /44: 108 cm, 42.5 in


If you’re in between sizes please keep in mind the type of coverage that you prefer as it will be helpful in determining whether you should size up or down!



If you are in between sizes we suggest you size down if you are under 175 cm (5 ft, 8.9 in)


Our dedicated Concierge Team is here to assist you. We have more than 10 000 hours of experience to help you find just the right style, fit and size for you.

Book you appointment for our showroom, or if you want help through phone/email/chat.  Contact us by using our chat function, emailing us to or through telephone / WhatsApp by texting +46(0)7-946 1999