The Demadly Journey
Madeleine founded Demadly after failing to find a comfortable, flattering, and durable bikini.
Combining her consulting skills with a patented, long-lasting fabric, she created luxury swimwear crafted in a family-run Milan factory using sustainable, OEKO-TEX® certified materials.
Inspired by her Swedish Lapland roots, Demadly blends tradition with modern design, quickly becoming the first Swedish swimwear brand at Miami Swim Week.
Our Partners
We have direct relationships with trusted suppliers, partnering with a family-run factory near Bergamo, Italy, blending tradition and expertise.
Our high-performance fabrics, sourced near Lake Como, are OEKO-TEX® certified and designed to last ten times longer than standard swimwear materials.
We carefully select trims and padding from long-term partners, ensuring exceptional craftsmanship, comfort, and sustainability throughout every piece.
