Luxury swimwear for confident, timeless style
Tired of compromising on fit and quality, founder Madeleine set out to design swimwear that flatters, feels incredible, and lasts. Her search led to a revolutionary fabric and an Italian family-run factory known for excellence.
Inspired by her Nordic roots, Demadly blends subtle Sami details with sculpted, timeless silhouettes. Crafted ethically with non-toxic, durable materials, each piece is made to empower—season after season.
ETHICAL & RESPONSIBLE
At Demadly, we craft swimwear consciously and ethically in small batches near Milan, using GRS-certified recycled fabrics.
We focus on low-waste production, biodegradable packaging, and plastic-free hygiene liners. We’re not perfect, but we’re committed to improving—together.
What We Believe
Every choice matters. We choose to produce close to home, with skilled artisans who are paid fairly and treated with care. We value quality over quantity, creating timeless styles designed to last.
Above all, we believe in empowering you to be your true, bold, radiant self.
Our Partners
We partner directly with trusted suppliers to ensure quality and transparency.
Our family-run factory near Bergamo blends tradition and innovation, crafting swimwear from high-performance, OEKO-TEX® certified fabrics made near Lake Como that last up to ten times longer. Trims and padding come from long-term partners known for their craftsmanship and comfort.
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Share what your customers are saying about your products, customer service or shipping rates.