"Demadly combines genuine craftsmanship with exclusive materials and stylish swim fashion, infusing it with Nordic influences."
– NORDISKA KOMPANIET
"Must-Have Bikinis! The timeless colors, exclusive fabrics and exceptional details are signatures for DEMADLY"
- PLAZA
"These swimsuits lasts ten times longer than conventional swimwear"
–ARQUITECTURA & DISEÑO
Why I started DEMADLY
Designed in the far north. Made for the warmest days.
I started DEMADLY out of frustration and obsession. I wanted swimwear that was elegant in the truest sense. Sculptural without being showy. Conscious without being compromised. Made in small batches by people paid fairly, in materials chosen carefully. Nothing excess. Nothing accidental.
I pay close attention to how a piece moves — how it holds, how it fits across real bodies, how it looks when you walk away. That last part matters more than most brands admit.
DEMADLY is for the woman who moves through the world with quiet confidence. Who doesn't need to announce herself but is impossible to ignore.
That's the vision I show up for every day. And it's the feeling I want you to carry every time you wear one of our pieces.
Love, Madeleine
Founder & designer DEMADLY
COUTURE DESIGN
Every silhouette is engineered to sculpt. Not to decorate — to hold, lift and enhance the way the body actually moves. The details are considered because they have to be. Nothing is there by accident.
Read our story
EXCEPTIONAL FABRICS
We use patented Italian fabrics that shape and support without compromise. OEKO-TEX certified, skin-safe, and built to last ten times longer than standard swimwear. You'll still be wearing this in five summers.
Learn about our materials
GENUINE CRAFTSMANSHIP
Made by a family atelier in Italy with sixty years in luxury fashion. Every piece passes through hands that have spent a lifetime perfecting this. That's not a detail — it's the whole point.
Learn moreThe difference is in the detail.
OUR COMMUNITY