Made to stay. Designed to flatter.

Swimwear fit is personal. I've always known that — and it's something I thought about carefully when designing every DEMADLY piece.

Our silhouettes are engineered to sculpt and enhance, with a structure that holds its shape whether you're on a sun lounger or jumping off a boat. The fabric is designed to stay put — not shift, not stretch out, not lose its form after a season of real use. That's not an accident. It's the part that takes the longest to get right.

On sizing

We run from XXS to XL (34–44). Our pieces are cut with structure, so they hold without needing to be tight. If you're between sizes, we recommend sizing up — you'll have the support without any restriction.

On coverage

This is the question I get asked most, and honestly it depends entirely on the woman. A DEMADLY piece worn in Stockholm and the same piece worn in Rio de Janeiro can look completely different — and both are right. Our cuts are designed to enhance, not expose. How much you show is always your choice.

If you're unsure about coverage on a specific style, just write to us directly. I'm happy to help you find the right piece for how you want to feel.

On fabric

We use Italian fabrics chosen for longevity as much as for feel. They're designed to keep their structure and colour across years of wear — not just one summer. Rinse in cold water after use and they'll last.

Still unsure? View the full  size guide