The Demadly Journey
In 2016, Madeleine set out to redefine women’s swimwear — creating timeless, sculpting pieces that blend elegance with freedom of movement. Today, DEMADLY represents a new standard in luxury swimwear — designed in Sweden, crafted in Italy, and worn by women who value comfort, confidence, and quiet sophistication. Each piece is thoughtfully made to flatter the female form and endure far beyond the season.
Inspired by her Nordic roots, DEMADLY blends tradition with modern design, quickly becoming the first Swedish swimwear brand to be invited to the runway at Miami Swim Fashion Week.
Our Partners
We have direct relationships with trusted suppliers, partnering with a family-run factory near Bergamo, Italy, blending tradition and expertise. Our high-performance fabrics, sourced near Lake Como, are OEKO-TEX® certified and designed to last ten times longer than standard swimwear materials. We carefully select trims and padding from long-term partners, ensuring exceptional craftsmanship, comfort, and sustainability throughout every piece.
