Confident. Sculpted. Unforgettable.
Tired of compromising on fit, feel, and longevity, founder Madeleine set out to create swimwear that truly performs — flattering the female form and lasting beyond a single season. Her one-year long search led to a breakthrough fabric and a renowned, family-run factory in Italy known for craftsmanship and care. Rooted in her Nordic heritage, DEMADLY fuses sculptural silhouettes with refined, ancient-inspired details. Each piece is ethically crafted from non-toxic, long-lasting materials — made to empower women with comfort, confidence, and quiet elegance.
ETHICAL & RESPONSIBLE
At DEMADLY, we craft swimwear consciously and ethically in small batches near Milan, using certified fabrics.
We focus on low-waste production, biodegradable packaging, and plastic-free hygiene liners. We’re not perfect, but we’re committed to improving—together.
What We Believe
Every choice matters. We choose to produce close to home, with skilled artisans who are paid fairly and treated with care. We value quality over quantity, creating timeless styles designed to last.
Above all, we believe in empowering you to be your true, bold, radiant self.
Our Partners
We partner directly with trusted suppliers to ensure quality and transparency.
Our family-run factory near Bergamo blends tradition and innovation, crafting swimwear from high-performance, OEKO-TEX® certified fabrics made near Lake Como that last up to ten times longer. Trims and padding come from long-term partners known for their craftsmanship and comfort.
Stylish and exceptional design
From the moment I slipped into this swimsuit, I loved the exceptional design, beautiful pattern, and the undeniable sense of elegance and confidence it gave me. The cut and fit are impeccable!
It's a rare find to discover swimwear that seamlessly combines qualitative materials with such a chic and flattering design which makes me feel both elegant and sexy simultaneously.
Thank you Demadly for creating a swimsuit that not only aligns with my values but also makes me look and feel fabulous! I'm proud to support a brand that prioritizes both style and sustainable production practices, and I look forward to exploring more of your collections in the future.
Sophie S
Amazing swimwear
Demadly offers an unbeatable combination of luxury swimwear that is extremely flattering as well as super comfy!!
Malin L M
Best ever bikini bottoms!
The fitting is just perfect and the fabric feels luxurious. This is not my first piece of Demadly. I keep coming back because of their gorgeous design and high quality.
Marie W