Demadly is carefully sculptured with distinct design cues, meticulous craftsmanship to enhance the female body with the highest level of fit, and the back as meticulously designed as the front. By creating curated individual statement pieces that works independently and together, rather than collections, Demadly seeks to provide each woman with the possibility to mix and match her own unique style. We are constantly pushing Demadly forward, listening to our customers and ensuring that every new piece is even better than the last.

We believe that fashion does not have to be fast or seasonal. Instead we create luxury timeless pieces that can be worn for many seasons to come.

We produce in a second-generation family-owned factory with a strong sense of passion and pride in their craftsmanship, with a long legacy of working together with leading Italian luxury fashion houses.

Having all parts of the supply chain located in the same region helps us minimize our carbon footprint and reach the most sustainable business model possible.

Demadly was founded in 2016 by Madeleine Forssell.