Scandinavian design, Italian Craftsmanship
THE SAVAGE BEAUTY OF THE NORTH
"SWEDISH DEMADLY IS MAKING WAVES IN THE WORLD OF SWIMWEAR"
–W Magazine
"MUST-HAVE BIKINIS! THE COLORS, EXCLUSIVE FABRICS AND EXCEPTIONAL DETAILS ARE SIGNATURES FOR DEMADLY"
– Plaza Magazine
"SEASON AFTER SEASON, DEMADLY IS THE BEST EVER"
– ELLE
"DEMADLY COMBINES GENUINE CRAFTSMANSHIP WITH EXCLUSIVE MATERIALS AND STYLISH SWIM-FASHION WITH NORDIC INFLUENCES"
–Nordiska Kompaniet
"THESE SWIMSUITS LASTS TEN TIMES LONGER THAN CONVENTIONAL SWIMWEAR"!"
–Arquitectura & Diseño
"EVEN BETTER WHEN WET"
–Mama Magazine
MEET YOUR LAST BIKINI
Created to last season after season in the world's finest swimwear fabric. The outstanding quality, attention to detail and the superior level of craftsmanship makes DEMADLY the best swimwear you'll ever wear.
THE BACK AS GORGEOUS AS THE FRONT
Designed to make the back look as gorgeous as the front. Constructed to sculpt the body and lift and enhance your bottom.
BETTER WHEN WET
Demadly keeps their shape swim after swim. Fully lined and no see-through when wet. So you can feel as confident inside and outside the water.
Let customers speak for us
Comfortable and very elegant. Always feeling just dressed enough in this swimsuit. Works equally well at the beachclub or in the spa!
I feel dressed up and like a million dollar lady of luxury 🙏
I’m so satisfied with the swimsuit. Such a great fit. Perfect for the beach or pool days❤️
This is my second Embla bikini, the first one I accidentally ruined and so the white was no longer so white. I went for the orange colour this time and, man!, it is flattering even for someone like me who doesn’t tan easily (pale skin, freckles, copper hair). I also have the Rowan bikini which is a slightly different look but equally elegant and sexy. I wore the Rowan throughout my pregnancy and it never failed.
The quality of these bikinis from de madly make it more than worthy of the price tag. Because you’ll keep it forever
I bought this 3 years ago and it’s still my favorite bikini, season after season. The cut and quality is outstanding.
Min andra bikini, älskar både design och kvaliteten.
Väldigt lyxiga och håller formen fantastiskt!
Love!!!
Min andra bikini, älskar både design och kvaliteten.
Väldigt lyxiga och håller formen fantastiskt!
Love!!!
Perfect fit and beautiful design! Not my first Demadly but definitely not my last!
Perfect fit and beautiful design! Not my first Demadly but definitely not my last!
The best fit and quality you can find! This is my fifth bikini from Demadly and after several years of wearing them they still fit perfectly.
The best fit and quality you can find! This is my fifth bikini from Demadly and after several years of wearing them they still fit perfectly.
The Savage Beauty of the North
NORTHERN LUXE-BOHEMIA
The midnight sun stops just above the horizon, blurring out the difference between night and day. The northern lights are dancing over the mountains. Mystical folkloric tales are told around the fireplace.
Surrounded by raw wilderness, Demadly was born. Every piece from Demadly carries a part of our origins in them. A piece of the North, encapsulated in our gold charms and braided into details.
Italian Craftsmanship
ETHICAL AND SUSTAINABLE PRODUCTION
We produce on a small scale ethically and sustainably in Italy, collaborating with the same suppliers since the start, building relationships based on trust and craftsmanship to achieve the highest quality garments.
MADE TO LAST
Exclusively using cutting-edge materials tested over 3000 hours without any breakage to the fibers and are highly resistant to chlorine, sun creams, and oils.
Certified OEKO-TEX® (meaning they are free from harmful chemical substances that could hurt the body and environment). Demadly naturally promotes slow fashion by creating timeless pieces that can live in our wardrobe 10x longer than conventional swimwear.